MS 2017 OUTLOOK AND 2016 REFLECTIONS

Even through tempestuous times in the U.K., leading Manufacturing Service Provider (MSP), SMS (smartmadesimple.com) has remained inventive and financially stable. During 2016, as the country divided politically, the manufacturing industry united. Various initiatives to support U.K. manufacturing grew from strength to strength. The ‘Made in Britain’ badge once again became a badge of hour to represent quality, experience and expertise. It was also a strong year for SMS, one of strategic awareness and change. The company transformed its brand identity and redesigned its message to the market, to ensure accurate alignment to the electronic manufacturing industry trends and customers’ expectations. The company focused on differentiating its core competencies with confident leadership and, over the past 12 months, SMS opened new market possibilities as a respected MSP across the country and industry. By Examining the production lifecycle to understand where else SMS could add-value and ‘stickiness’, strategic partnerships were formed, offering a complete end-to-end service and vertical integration capabilities. SMS has manufactured from its home in Nottingham for almost 100 years and through this time, the company has witnessed many electronic manufacturing landscape changes, but it has stood steady to offer the same innovative, high quality performance today, as it did yesterday and will again tomorrow. In the companies persist pursuit, SMS will continue to move forward as a manufacturer with an invested interest in rebuilding Britain. For every single manufacturing job the company invests in, several more supply chain jobs are created. That is called the multiplier effect. SMS has a wealth of experience and expertise within and some of their team members have travelled with the company on its journey for three generations. Within the U.K, there is an enormous internal market that can sustain a buoyant, innovative industry and with currency benefits, SMS are witnessing further growth from both the U.K and overseas markets. SMS are an integral part of the U.K.’s manufacturing history of making things. As a company, they are ready, willing and able to embrace the future of design, development and distribution and, as such, are confident in their 2017 outlook, with strengthening wins, momentum and record sales funnel. Economic and political influences such as China’s slowed growth and increased labour costs, help to position SMS as the regional/local manufacturing partner of choice, that makes total landed cost sense, can deliver on product quality and production yield, whilst operating in the customers’ local language, time-zone and culture. In summary, 2016 set a path to an even brighter future for SMS, as the company strengthened its leadership in sound financial management and increased its brand value.